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Did you know that Shopify brings in $2 billion in sales every year? The company is so big now that it employs over 3,000 employees.
Left and right, new customers are flocking to take advantage of all the comprehensive features of Shopify. Shopify’s unique features have helped it to stand out from the competition in the eyes of digital entrepreneurs.
There are so many different apps for Shopify that you can easily connect to many different digital marketing products.
In this Shopify review, we’ll talk about each of the major Shopify features and give our two cents on whether or not this product is worth your time. Let’s begin.
An All In One Solution
When you’re just starting out in the e-commerce world, finding the right products that will complement your business can be really difficult. Finding a solution that incorporates payment processors, search engine optimization, and other unforeseen costs can be really valuable.
Shopify recognized this from its inception and set out to build an all-in-one solution for e-commerce businesses and those selling digital and physical products online.
Starting From Scratch
Shopify is great as a way to allow newbies to enter the online store marketplace without learning how to code a website or install software. Even veterans often choose Shopify due to its ease of use.
The company started back in 2006 when a young German businessman decided that he wanted to take up selling winter sports equipment over the Internet. To keep everything simple, he created his own all-in-one e-commerce solution.
However, he realized that he had built something with universal appeal, and wanted to share it with other online businesses that might need it. Several years later, this e-commerce solution is now the number one e-commerce tool for a large majority of online businesses and marketers.
In fact, Shopify is the leading e-commerce business on the Internet, supporting almost a million online stores and offices all over the world.
What exactly does Shopify do? The product uses an intuitive editor that can be accessed over the Internet to help you create an online store. You can get set up with just a few clicks.
You’ll be able to quickly move and hide sections of the page that you want to show your customer and those that you want to delete or save for later. Shopify has developed ways for you to have great connectivity with other apps and features like Amazon or Zapier, so there won’t be a need for hiring a developer to do integrations as an entrepreneur.
Shopify comes in both monthly and annual subscriptions. Monthly subscriptions start at $29 and go all the way up to $299.
Base Shopify will allow you to sell as many products as you want, and you still get basic features like abandoned cart recovery and access to store gift cards. You can use Shopify payments to avoid the 2% transaction fee that the company typically charges.
If you go up to the $79 option you’ll be able to add in certain features like professional reporting and tiered pricing in different countries around the world.
Advanced Shopify at the $299 level will get you tracking and reporting and help you to calculate shipping rates to different customers. The transaction fees are also lower, down to 0.5%. However, again you can avoid this fee if you use Shopify payments.
Why Is Shopify So Popular?
Overall, Shopify offers several advantages that have led to its widespread adoption. First and foremost, the ease of use is second to none in the space. You will not need to learn any coding or worry at all about technical stuff in the background.
You’ll be able to do everything just by clicking your mouse without any previous knowledge of coding. The company also puts out excellent guides to help beginners set up their first store and keep accurate documentation.
Many people say that they stick with the platform because of the quality of the designs. There are a wide variety of website designs to choose from.
Marketers sometimes like to play around with different designs to perform testing to see which resonates best with their audience. There are over 170 themes at the time of this writing, and you can also create your own.
If you do want to be able to access the code because you are an advanced marketer, there’s the flexibility to dive into the code and update your HTML directly.
The platform also has its own app store that is filled with useful add-ons that can help you generate more sales. Whether or not you want to integrate with email marketing or online advertising, Shopify has a way for you to get connected with major applications.
Finally, the company has an excellent support team. They have a 24-hour team that is dedicated to helping you resolve issues at any time of day or night. Most online reviewers have suggested that Shopify has an outstanding support system that has won over hundreds of thousands of customers over time.
Our Shopify Review Verdict: Outstanding
At the end of the day, our Shopify review verdict is that the platform is an outstanding way to get started in the digital marketing or online sales space. If you’re looking to break into e-commerce and need an all-in-one solution to set up your storefront, Shopify is your best bet.
If you enjoyed this article about e-commerce solutions, please check out the other articles on our blog!