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The Top 5 Benefits of SEO
Over the past few years, the digital world has changed a lot, but SEO is still an effective and important marketing strategy. A good SEO strategy has many benefits, but here are the top five to help you understand (or remember!) why SEO is so great.
The top spots on search engine results pages get most of the views and clicks, so putting your website in one of these spots can bring in a lot more visitors. SEO is also about making sure that the title tags and meta descriptions that show up on the result pages are informative and relevant to the keywords. When tags and descriptions are optimized, the click-through rate goes up, which leads to more qualified web traffic.
SEO gives you measurable and trackable results, whether you have an e-commerce site or not, so there are no questions about ROI. SEO companies can track almost every part of their SEO strategy, such as how their rankings, traffic, and conversions change. Comprehensive analytics also lets you see demographic information and other engagement metrics for people who have interacted with your website when you drill down to a more specific level. SEO agencies can see which paths users take to make a purchase on e-commerce sites, down to the keyword they used to find you before buying. For sites that don’t sell things, you can give your lead conversions, like a “contact us” form fill-out, a value and use that to figure out how much your SEO strategy is worth.
SEO is one of the most cost-effective ways to market your products and services online because it targets people who are already looking for them. When compared to outbound strategies like cold calling, SEO’s inbound nature helps businesses save money. While cold calling can still be effective, the leads it generates are 61 percent more expensive than leads generated by an inbound strategy such as SEO. SEO also targets people who are actively looking for products and services like yours. This means that the traffic that SEO brings is more qualified than traffic from many other marketing strategies, which saves money for businesses.
Increased site usability:
Search engine optimization (SEO) tries to make your site easier to navigate for search engines, but it also makes it easier to use for people. SEO involves rearranging the site’s structure and links so that pages are easier to find and get around on. This makes it easier for search engines to crawl your site and find pages, and it also makes it easier for people to find information on your site.
Top positions get a lot of clicks, so if your website is in one of these top spots on the search results page, it will get a lot more attention. Also, being on the first page for your targeted keywords not only helps users associate your brand with those keywords, but it also builds trust because companies on the first page are usually seen as more trustworthy. The higher your pages and content rank in the search engines, the more likely it is that people will see it and think of your brand.
Like what you’ve read about how SEO can help? Contact us if you want to learn more about how SEO could help your website or if you would like a free SEO consultation. We would be happy to help.
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